Increasing Competitive

The grocery and food retail sector has become increasing competitive, partially due to some of the new entrants into the marketplace. Despite established discounts retailers such as Wal-Mart now entering the food retail market, traditional food giants such as Sobeys Inc., Canada's second largest supermarket chain, are weathering the storm. According to John Torella, senior partner at J.C Williams Group in Toronto, "Sobeys' current focus on food is the right strategy for them." Supercentres are not the only challenges faced by grocers. Specialty-food providers, drugstores expanding their shelf and refrigerator space for more food products, and the addition of more ethnic and exotic foods to the supermarket shelves, especially in larger cities, greatly increases the competition.

Question:
Do you think the income in Sobeys will decrease because of the sector of increasing competitive?why?

Please free to comment below

Sources:
(All the information got it from book)
https://www.google.ca/search?hl=en&sugexp=les%3B&gs_rn=5&gs_ri=psy-ab&tok=XpcXrcILYgupfk3UPuoR1g&cp=4&gs_id=d&xhr=t&q=sobeys+products&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.&bvm=bv.43148975,d.dmg&biw=930&bih=414&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi&ei=u9UvUdzoHofS0wGbmoCACg#um=1&hl=en&tbm=isch&sa=1&q=junior+disney+sobeys+products&oq=junior+disney+sobeys+products&gs_l=img.3...6851.11697.0.12023.16.15.1.0.0.0.64.831.15.15.0...0.0...1c.1.5.img.x87Fphe4Fl8&fp=1&biw=930&bih=414&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.&cad=b&sei=w94vUdPlBMrK0wHdnoHQAw&imgrc=IPUTKHy-rQfjZM%3A%3BjkXFXknuDv4NCM%3Bhttp%253A%252F%252F4.bp.blogspot.com%252F_HSZo6D5bXsM%252FTL4a-pCH5_I%252FAAAAAAAAAAQ%252F9WbXziAIwkM%252Fs1600%252FGregSobeys2006.jpg%3Bhttp%253A%252F%252Fstefaniemclachlan.blogspot.com%252F%3B640%3B480