Sunday, 3 March 2013

Sobeys Strategy


In 2008 Sobeys created a strategy to provide healthy food alternatives for children with the launch of Compliments Junior Disney Kids, a food line just for children. "With childhood obesity on the rise, what our kids are eating is of even greater concern than it was in the past" said Scott Cooper, vice president of consumer marketing and location planning, corporate brands, Sobeys, Inc., "At the same time, we know parents are busier than ever, so we want to make it as easy as possible for them to prepare nutritious, delicious meals for their families they can be proud of.


Question:
Do you think Compliments Junior Disney is a good healthy food for children?


Sources:

All information got it from book.

https://www.google.ca/search?hl=en&q=compliments+junior+disney+products&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.&biw=930&bih=453&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi&ei=xJIzUeSBIc650QGe7YGwAg#imgrc=FkiBBXeSJqzHcM%3A%3BiDslJRTGQEX4nM%3Bhttp%253A%252F%252F2.bp.blogspot.com%252F-2Kp_-SysU1o%252FTfluRXBl3LI%252FAAAAAAAAAAM%252F4ookCdk7MaM%252Fs1600%252FCompliments-Disney.jpg%3Bhttp%253A%252F%252Fsobeys-scrofano.blogspot.com%252F2011%252F06%252Fhealth_21.html%3B450%3B271


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