Sobeys must continue to meet the demands of the market. As Paul Sobey stated in a rare 1969 interview, "When you are in business, you can either create growth or go stagnate. You can't stay still." And those words couldn't ring more or true in today's competitive environment where supermarkets continue to lose a share of foods sales to general merchandisers. Sobey's celebration of over 100 years in business is due not only to their products, services, and customer relationships but also to their ability to grow and the company's use of a diverse and effective promotional mix.
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