Demand of the Market

Sobeys must continue to meet the demands of the market. As Paul Sobey stated in a rare 1969 interview, "When you are in business, you can either create growth or go stagnate. You can't stay still." And those words couldn't ring more or true in today's competitive environment where supermarkets continue to lose a share of foods sales to general merchandisers. Sobey's celebration of over 100 years in business is due not only to their products, services, and customer relationships but also to their ability to grow and the company's use of a diverse and effective promotional mix.


If you have any questions please feel free to comment below.






Sources:

All the information got it from book

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Sobeys Strategy

In 2008 Sobeys created a strategy to provide healthy food alternatives for children with the launch of Compliments Junior Disney Kids, a food line just for children. "With childhood obesity on the rise, what our kids are eating is of even greater concern than it was in the past" said Scott Cooper, vice president of consumer marketing and location planning, corporate brands, Sobeys, Inc., "At the same time, we know parents are busier than ever, so we want to make it as easy as possible for them to prepare nutritious, delicious meals for their families they can be proud of.


Question:
Do you think Compliments Junior Disney is a good healthy food for children?


Sources:

All information got it from book.

https://www.google.ca/search?hl=en&q=compliments+junior+disney+products&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.&biw=930&bih=453&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi&ei=xJIzUeSBIc650QGe7YGwAg#imgrc=FkiBBXeSJqzHcM%3A%3BiDslJRTGQEX4nM%3Bhttp%253A%252F%252F2.bp.blogspot.com%252F-2Kp_-SysU1o%252FTfluRXBl3LI%252FAAAAAAAAAAM%252F4ookCdk7MaM%252Fs1600%252FCompliments-Disney.jpg%3Bhttp%253A%252F%252Fsobeys-scrofano.blogspot.com%252F2011%252F06%252Fhealth_21.html%3B450%3B271

Sobeys Introduced "Green Bag for Life"

Late in 2006 Sobeys introduced the reusable grocery bad "Green Bag for Life" in an effort to help protect the environment. The company also initiated proper in-store  training for cashiers to reduce the use of traditional plastic grocery bags by 20 percent by adding one more item to the average customer's shopping bag. To increase its environmental efforts, Sobeys in Ontario also provided in-store bag recycling, added recycled content to plastic bags, and used stickers as a proof of purchase on larger items to reduce the use of bags. In May 2009 Sobeys implemented a 5-cent fee to a plastic and paper bags to encourage its customers to support reusable options.

Question:
Do you think Green Bag is a good idea for environment?

Sources:

Got it from book all the information


https://www.google.ca/search?hl=en&q=sobeys+green+bag+for+life&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.&biw=930&bih=453&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi&ei=lpszUaHvKIWz4APOv4DYCA#imgrc=ranxh9BqaP7luM%3A%3BLC0bNzFFju6JsM%3Bhttp%253A%252F%252Ffarm3.staticflickr.com%252F2755%252F4147745159_f2e6ea5be7_z.jpg%253Fzz%253D1%3Bhttp%253A%252F%252Fabhisheksanan.blogspot.com%252F%3B640%3B495

Increasing Competitive

The grocery and food retail sector has become increasing competitive, partially due to some of the new entrants into the marketplace. Despite established discounts retailers such as Wal-Mart now entering the food retail market, traditional food giants such as Sobeys Inc., Canada's second largest supermarket chain, are weathering the storm. According to John Torella, senior partner at J.C Williams Group in Toronto, "Sobeys' current focus on food is the right strategy for them." Supercentres are not the only challenges faced by grocers. Specialty-food providers, drugstores expanding their shelf and refrigerator space for more food products, and the addition of more ethnic and exotic foods to the supermarket shelves, especially in larger cities, greatly increases the competition.

Question:
Do you think the income in Sobeys will decrease because of the sector of increasing competitive?why?

Please free to comment below

Sources:
(All the information got it from book)
https://www.google.ca/search?hl=en&sugexp=les%3B&gs_rn=5&gs_ri=psy-ab&tok=XpcXrcILYgupfk3UPuoR1g&cp=4&gs_id=d&xhr=t&q=sobeys+products&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.&bvm=bv.43148975,d.dmg&biw=930&bih=414&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi&ei=u9UvUdzoHofS0wGbmoCACg#um=1&hl=en&tbm=isch&sa=1&q=junior+disney+sobeys+products&oq=junior+disney+sobeys+products&gs_l=img.3...6851.11697.0.12023.16.15.1.0.0.0.64.831.15.15.0...0.0...1c.1.5.img.x87Fphe4Fl8&fp=1&biw=930&bih=414&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.&cad=b&sei=w94vUdPlBMrK0wHdnoHQAw&imgrc=IPUTKHy-rQfjZM%3A%3BjkXFXknuDv4NCM%3Bhttp%253A%252F%252F4.bp.blogspot.com%252F_HSZo6D5bXsM%252FTL4a-pCH5_I%252FAAAAAAAAAAQ%252F9WbXziAIwkM%252Fs1600%252FGregSobeys2006.jpg%3Bhttp%253A%252F%252Fstefaniemclachlan.blogspot.com%252F%3B640%3B480

Sobeys History

A proudly Canadian business , here how's  Sobeys Inc. has grown from a small meat delivery business in Stellarton, Nova Scotia to more than 1,500 stores across the country.

1800s:William Sobey, a member of Britain's Royal engineers is stationed in Halifax where he meets and marries Janet MacIntosh of Pictou County in 1862.

1876:After returning to England, the Sobeys come back to Nova Scotia to stay — along with their seven-year-old son, John William (J.W.).

1907:After moving to Stellarton, Nova Scotia, J.W. starts a meat delivery business. With a horse-drawn cart, he purchases and collects livestock from local farmers for resale.

1924:A 16 year-old Frank H. Sobey persuades his father (J.W.) to expand the family business from meat and a few local vegetables to a full line of groceries.

1939:After 15 years, the Sobeys’ chain of stores has begun. There are now six stores in Pictou County and the surrounding counties.

1947:Eager to join the latest revolution in food distribution, Frank Sobey opens the first modern Sobeys supermarket in Atlantic Canada.

1950s and 60s: As Sobeys continues to expand through Atlantic Canada, Frank’s three sons – Bill, David and Donald – become active in the company.

1971:Frank’s sons take over the management of the company with Bill as president, David as executive vice president and Donald heading up the growing investment company, Empire Inc.

1987:For the first time, Sobeys achieves sales of over $1 billion. This same year, Sobeys opens its first store outside of Atlantic Canada in Guelph, Ontario.

1998: Sobeys triples its size and becomes a national company when it acquires The Oshawa Group - a Toronto-based supplier to Canada's IGA stores.

2005:With the introduction of the exclusive Compliments private label offering, Sobeys inspires Canadians with the best combination of quality, price and exceptional food experience. Today the line has grown to include more than 3,800 products.

2006:To emphasize Sobeys commitment to food and customer service, the slogan “Just add Sobeys” is introduced.

2007:Happy 100th birthday Sobeys! It’s a year of new milestones for Sobeys. The company marks its 100th anniversary and in June is taken private by majority shareholder Empire Company Limited.

In September, Sobeys expands its presence in British Columbia through the acquisition of Thrifty Foods.

2008:Sobeys makes grocery shopping even more rewarding for customers, with the launch of the Club Sobeys and Club Sobeys MasterCard in its Sobeys banner stores in Ontario and Western Canada.

2010:Sobeys redefines discount food retailing with the launch of the FreshCo discount food banner in Ontario.

TODAY: Sobeys Inc. is now a $16 billion company with more than 1,500 corporate and franchised stores across the country.

Sources:
http://www.sobeyscorporate.com/en/Our-Company/History.aspx

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